Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)

All Articles in this Issue are from Universities in Indonesia : Universitas Terbuka, Universitas Pendidikan Mandalika, Universitas Bhayangkara Jakarta Raya, Institut Transportasi dan Logistik Trisakti, Universitas Negeri Jakarta, Universitas Putra Indonesia “YPTK”, Universitas Dirgantara Marsekal Suryadarma, dan Universitas Pamulang.

DOI: https://doi.org/10.38035/gmbr.v2i2

Published: 2026-04-01

Articles

Strategi Pemasaran Produk Sampingan dari Kandang Komunal Kelompok Tani Subur Lestari

Fannesa Rurry Anggraini, Ridho Rafqi Ilhamalimy

38-46
- FULL ARTIKEL PDF
Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Beli Konsumen pada Usaha Lokal di Martapura Oku Timur

Michael alkobar, Ridho Rafqi Ilhamalimy

47-54
- FULL ARTICLE PDF
Pengaruh Brand Awareness, dan Brand Image, dan Minat Beli terhadap Keputusan Pembelian (Literature Review)

Willy Jovadi Wijaya, Hapzi Ali, Hadita Hadita

55-63
- FULL ARTIKEL PDF
Analisis Peran Mesin Cash Recycle Machine (CRM) dan Aplikasi Wondr by BNI dalam Meningkatkan Efektivitas Kinerja Frontliner pada PT Bank BNI Cabang Harmoni

Vito Ananda Putra, Ridho Rafqi Ilhamalimy

64-71
- FULL ARTIKEL PDF
Analisis Strategi Pengembangan SDM dan Budaya Organisasi dalam Meningkatkan Kesejahteraan Anggota Koperasi Widya Raharja

Putri Alicia Juniar, Ridho Rafqi Ilhamalimy

72-80
- FULL ARTICLE PDF
Membangun Generasi Penerus Batik Tulis Lasem melalui Sustainable Heritage-Based Capital

Doni Sugianto Sihotang, Usep Suhud, Agung Wahyu Handaru

81-98
- FULL ARTIKEL PDF
Case Study Employee Performance: Model Recruitment, Training, Mentoring

Primadi Candra Susanto, Sarinah Sihombing, Aswanti Setyawati, Sandrina Marina, Aisyah Rachmawati, Reza Fauzi Jaya Sakti, Devi Ratnasari

99-116
- FULL ARTICLE PDF
Pengaruh Work Design dan Job Analysis terhadap Company Sustainability melalui Employee Engagement sebagai Variabel Mediasi

Nadya Violeta Amanda, Nisaul Hasanah, Ferna Kaswanti, M Havidz Aima

117-127
- FULL ARTIKEL PDF
Bank Bankruptcy Analysis: Capital Adequacy Ratio, Loan-to-Deposit Ratio, Non-Performing Loans, Return on Assets

Mochammad Subagio

128-141
- FULL ARTICLE PDF
Pengaruh Perencanaan Sumber Daya Manusia Dan Dukungan Pemerintah Terhadap Kinerja Organisasi Melalui Rekrutmen Pegawai Sebagai Variabel Mediasi

Tri Anada Putri, M. Havidz Aima, Budi Arif, Muthia Safira

142-147
- FULL ARTICLE PDF
Peran Semangat Karyawan dalam Memediasi Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Pemutusan Hubungan Kerja

Muhtarrom Naufal Sy, Okta Sari Heppy Putri, Masgar Dewantara, M Hafidz Aima

148-155
- FULL ARTIKEL PDF
The Influence of Instagram Social Media Marketing and Electronic Word of Mouth on Customer Decisions to Join R.A.Q Studio Gym Parung Panjang

Marsyanda Nuruz Zahra, Fadillah

156-164
- FULL ARTIKEL PDF
Tinjauan Literatur: Peran Mediasi Motivasi Kerja dalam Pengaruh Pelatihan dan Pengembangan Sistem Kompensasi terhadap Kompetensi Karyawan

Fitri Hasanah, Yozan Lenggia, Anggye Octha Mhayang Sari, M. Havidz Aima, M. Afuan

165-173
- FULL ARTIKEL PDF
Tinjauan Literatur: The Role of Work Engagement in Mediating the Effects of Human Resource Planning and Compensation on the Sustainability of Educational Institutions: An Integrative Literature Review

Dissa Melina, Aflidarneti, Gilang Dwi Nanda, M. Devi Triyanti Mukarto, M. Havidz Aima

174 - 188
- FULL ARTIKEL PDF
Ship Operation Safety: Study of Human Factors, Fatigue, and Safety Culture

Honny Fiva Akira Sembiring

199-209
- FULL ARTIKEL PDF
Pengaruh Work Life Balance dan Komitmen Organisasi Terhadap Produktivitas Kerja Pegawai Pada Balai Meteorologi Klimatolgi dan Geofisika Wilayah II Tangerang Selatan

Andhini Sekar, Pusporini Palupi Jamaludin

210-220
- FULL ARTIKEL PDF
Pengaruh Employee Experience dan Work-Life Balance terhadap Employee Engagement pada Karyawan Pt Home Credit Indonesia Cabang Tangerang City Mall Kota Tangerang

Angel Lia Sasnita Siahaan, Widia Astuti

221-229
- FULL ARTIKEL PDF
Evaluation of Medical Records Unit Management Based on the Management Functions Approach at Bhayangkara Level I Hospital, Pusdokkes Polri

Hesti Fatma Yuniar Utami, Nadia Rizki Pratami

230-237
- FULL ARTIKEL PDF
Implementation of Green Marketing as a Retail Business Sustainability Strategy: The Use of Spunbond at Amanda Supermarket in Subang

Ramayani Yusuf, Magnaz Lestira Oktaroza, Kannisa Adjani, Machdi Sukmono, Adib Adib

238-244
- FULL ARTICLE PDF
The Influence of Social Media Marketing Activities and Brand Image on Purchase Intention Through Brand Trust as a Mediating Variable of Amanda Brownies on X Social Media

Ade Novelia Ramadhani Putri, Budi Suryowati

245-250
- FULL ARTICLE PDF
Digital Innovation as A Strategic Capability for Transforming Social and Intellectual Capital into Sustainable Performance: Evidence From Indonesian Ultra-Micro (Umi)

Ahmad Yani, Ella Padillah, Ferial Fahmi Kadir, Putri Julianti

251-264
- FULL ARTICLE PDF
The Mediating Role of Brand Trust in the Influence of Promotion, Electronic Word of Mouth, and Price on Hangry Culinery Consumer Loyalty

Avifah Sita Setyani, Asep Imam Sujoni Sungkawa, Francy Iriani Ekawati

265-272
- FULL ARTICLE PDF
The Effect of Influencer Marketing and Product Quality on Purchase Decision of Skintific Among Generation Z in Jabodetabek with Brand Image as Mediating Variable

Edgina Calista Yunietta, Francy Iriani Ekawati

273-281
- FULL ARTICLE PDF
The Influence of Shopping Lifestyle, Price Discount, and Hedonic Shopping on Impulse Buying among Shopee Users

Denta Langgea, Budi Suryowati

282-290
- FULL ARTICLE PDF
The Effect of Product Quality, Price, and Product Reviews on Purchase Decisions for Sportswear Products Through Shopee

Ahmad Raihan Muharram, Yocki Pramudya Ananda, Budi Suryowati

291-301
- FULL ARTICLE PDF
The Effect of Social Media Marketing, Perceived Quality, and Electronic Word of Mouth on Purchase Intention of Hijab Products on TikTok Through Trust as a Mediating Variable

Darin Maulida Hana

302-307
- FULL ARTICLE PDF
Influence of Lifestyle, Consumer Perception, and Social Environment on Purchase Decisions on Shopee

Diana Qotrunnada, Budi Suryowati

308-318
- FULL ARTICLE PDF
The Influence of Influencers, Brand Image, and Lifestyle on Purchasing Decision Facetology Sunscreen

Dea Rizkinaya, Asep Imam Sujoni Sungkawa, Yocki Pramudya Ananda

319-329
- FULL ARTICLE PDF
The Influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Positive Emotion on Impulse Buying of Beauty Products on Tiktok Shop

Fajrinnisa Ismail, Budi Suryowati

330-336
- FULL ARTICLE PDF
The Effect of Price, Brand Trust, and Consumer Experience on Customer Loyalty of Smartphone Samsung Smartphones in Jabodetabek

Charles Delbert, Yocki Pramudya Ananda, Aam Bastaman

337-349
- FULL ARTICLE PDF
Green-Claim Skepticism as a Boundary Condition of Received Green Word-of-Mouth among Generation Z Consumers

Hilman Hidayat, Meilani Eka Putri Andrean, Sri Kuswayati, Ferry Koesindratmono, Neneng Susanti

350-363
- FULL ARTICLE PDF
The Influence of Discount, Hedonic Shopping Value, and Shopping Lifestyle on Impulse Buying in Purchasing Erigo Fashion Products Through Shopee E-Commerce

Jemima Indrianti, Yocky Pramudya Ananda, Hendyansyah Putra

364-374
- FULL ARTICLE PDF
The Influence of Beauty Influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention for Somethinc Cushion in Jakarta

Maghfira Maghfira, Asep Imam Sujoni Sungkawa, Budi Suryowati

375-383
- FULL ARTICLE PDF
The Effect of Product Quality and Service Quality on Customer Satisfaction: The Mediating Role of Perceived Value in the Mobile Coffee Business

Marsa Mahasina, Yocki Pramudya Ananda, Hendyansyah Putra

384-398
- FULL ARTICLE PDF
The Influence of Brand Trust, Word of Mouth, and Lifestyle on iPhone Purchasing Decisions among Generation Z

Nabila Sri Maharani, Yocky Pramudya Ananda

399-405
- FULL ARTICLE PDF
The Influence of Product Quality and Brand Image on Purchase Decision for Pinkflash Product on E-Commerce with Brand Trust as a Mediating Variable among Generation Z in Jabodetabek

Nazwa Kiren Kirana, Francy Iriani Ekawati

406-413
- FULL ARTICLE PDF
The Influence of Lifestyle, Perceived Ease of Use, and Perceived Benefits on Huawei Smartwatch Purchase Decisions

Nurma Liza Nurli, Budi Suryowati

414-423
- FULL ARTICLE PDF
The Influence of Service Quality, Brand Awareness, and Customer Trust on Purchasing Decisions for Export Services at Sarjak Container Lines Jakarta

Ratu Davina Adelia D, Yocky Pramudya Ananda

424-430
- FULL ARTICLE PDF
The Role of Digital Literacy for Lecturers and Students in Overcoming The Era of Digital Transformation

Robby Simanjuntak, Sumarsid Sumarsid, Novita Yolanda, Risma Ariyanti

431-437
- FULL ARTICLE PDF
The Effect of Customer Experience and Trust on Loyalty in Using QRIS with Satisfaction as an Intervening Variable among Generation Z

Siti Jubaedah, Budi Suryowati

438-443
- FULL ARTICLE PDF
Effect of Work Facilities and Competence on Employee Performance Through Motivation at The Jambi Search and Rescue Office

Adah Sudarsa, M. Zahari, Sudirman Sudirman

444-452
- FULL ARTICLE PDF
The Effect of Employee Competence and Socialization Through Service Quality on Community Satisfaction in Mestong District, Muaro Jambi Regency

Melly Berliana Putri, M. Zahari, Osrita Hapsara

453-461
- FULL ARTICLE PDF
The Effect of Leadership Support and Work Performance Assessment on Work Spirit and Its Impact on Employee Performance at Bank Jambi Head Office

Dwicitra Kastianty Putri, M. Zahari, Osrita Hapsara

462-473
- FULL ARTICLE PDF