Aims and Scope

Greenation Management and Business Review (GMBR) is a peer-reviewed, open-access journal that publishes original research articles, systematic literature reviews, and case studies in the disciplines of management, business, and entrepreneurship.

The journal’s scholarly focus centers on the empirical and theoretical examination of managerial and business phenomena in emerging markets and developing economies, including strategic management, human resource management, finance and accounting, marketing and consumer behavior, entrepreneurship and innovation, operations and supply chain management, risk and sustainability management, and technology-driven digital transformation.

GMBR is intended for academics, researchers, doctoral candidates, and policymakers who require rigorous, evidence-based scholarship on management and business practices in dynamic economic contexts.

What distinguishes GMBR within its field is its scholarly emphasis on context-rich, methodologically sound research that bridges management theory with practical business realities in developing economies a scientific focus that remains underrepresented in mainstream management and business journals.