Vol. 1 No. 2 (2025): Greenation Management and Business Review (January 2025)

Articles

• Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Kepuasan Pelanggan pada MarketPlace Shopee Produk Kosmetik Wardah (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya)

  Nadya Fadhilah Azzahra, Andrian Andrian, Haryudi Anas, Afif Maulana Ibrahim

  42-54

  • FULL ARTICLE PDF

• Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Brand The Originote (Studi Pada Marketplace Tiktok)

  Nandita Syafa Aunila, Andrian Andrian, Haryudi Anas, Afif Maulana Ibrahim

  55-70

  • FULL ARTICLE PDF

• The Influence of Celebrity Endorsement and Brand Love on Purchase Intention

  Andri Catur Trissetianto

  71-76

  • FULL ARTICLE PDF

• The Role of TikTok in Shaping Gen Z's Brand Loyalty and Consumer Behavior

  Andri Catur Trissetianto, Hapzi Ali

  77-83

  • FULL ARTICLE PDF

• Determinasi Keputusan Pembelian: Citra Merek dan Promosi (Literature Review Manajemen Pemasaran)

  Putri Zahrani, Siska Aprelyani

  84-89

  • FULL ARTICLE PDF

• Determinasi Keputusan Pembelian Melalui Minat Beli: Electronic Word of Mouth (E-Wom) dan Kualitas Produk (Literatur Review)

  Tiara Nurul Sya’adah, Hapzi Ali, Haryudi Anas

  90-97

  • FULL ARTICLE PDF