Vol. 1 No. 2 (2025): Greenation Management and Business Review (April - September 2025)

Articles

• Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Kepuasan Pelanggan pada MarketPlace Shopee Produk Kosmetik Wardah (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya)

  Nadya Fadhilah Azzahra, Andrian Andrian, Haryudi Anas, Afif Maulana Ibrahim

  42-54

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• Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Brand The Originote (Studi Pada Marketplace Tiktok)

  Nandita Syafa Aunila, Andrian Andrian, Haryudi Anas, Afif Maulana Ibrahim

  55-70

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• The Influence of Celebrity Endorsement and Brand Love on Purchase Intention

  Andri Catur Trissetianto

  71-76

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• The Role of TikTok in Shaping Gen Z's Brand Loyalty and Consumer Behavior

  Andri Catur Trissetianto, Hapzi Ali

  77-83

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• Determinasi Keputusan Pembelian: Citra Merek dan Promosi (Literature Review Manajemen Pemasaran)

  Putri Zahrani, Siska Aprelyani

  84-89

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• Determinasi Keputusan Pembelian Melalui Minat Beli: Electronic Word of Mouth (E-Wom) dan Kualitas Produk (Literatur Review)

  Tiara Nurul Sya’adah, Hapzi Ali, Haryudi Anas

  90-97

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• Building Employee Loyalty: A Literature Review of the Effects of Pay Structure Work Experience, and Leader Support

  Hamdi Yudistira, Royan Sitanggang, Sri Rahayu Rahmadhani, Roef Efindro, M. Havidz Aima

  98-107

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• Tinjauan Literatur: The Mediating Role of Organizational Improvement in the Effects of Training and Education and Career Development on Employee Morale: A Syistematic Literature Review

  Tessa Alqifti, Fadillah Tri Sari Nasrul, Yance Gafar, Vira Julita, M. Havidz Aima

  108-123

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