Women's Empowerment Through Msmes: A Strategy for Improving Family Economy in the Digital Era

Authors

  • Mohamad Firdaus Universitas Borobudur, Indonesia
  • Pudji Astuty Universitas Borobudur, Indonesia

DOI:

https://doi.org/10.38035/jgia.v3i4.571

Keywords:

women's empowerment, MSMEs, family economy, digitalization, digital transformation

Abstract

This study examines women's empowerment strategies through MSMEs to improve family finances in the digital era. Women play a strategic role in the Indonesian economy, managing 64.5% of all MSMEs and employing 97% of the female workforce. Digital transformation is key to optimizing the potential of women's MSMEs, as the government targets 30 million MSMEs adopting digital technology by 2024. The research method used a descriptive qualitative approach with secondary data analysis from various official sources. The results show that the digitalization of women's MSMEs has a positive impact on increasing family income, expanding market access, and improving business operational efficiency. Effective strategies include digital literacy training, e-commerce platform development, and supporting access to financing. The implementation of the women's MSME digitalization program contributed significantly to national economic growth, reaching 61.07% of GDP, with a value of IDR 8,573.89 trillion.

References

Anwar, S., & Fitriasari, D. (2022). Gender dan Kewirausahaan Digital: Analisis Perilaku Perempuan Entrepreneur dalam Memanfaatkan Platform Digital. Jurnal Manajemen dan Kewirausahaan, 15(2), 123-138.

Badan Pusat Statistik. (2023). Women and Men in Indonesia 2023. Jakarta: BPS-Statistics Indonesia.

Becker, G. S. (1981). A Treatise on the Family. Cambridge, MA: Harvard University Press.

Bukht, R., & Heeks, R. (2017). Defining, Conceptualising and Measuring the Digital Economy. Development Informatics Working Paper Series, No. 68. Manchester: University of Manchester.

Kartini, R. (2020). Pemberdayaan Perempuan dalam Kewirausahaan: Teori dan Aplikasi. Jakarta: Gramedia Pustaka Utama.

Kementerian Koperasi dan UKM. (2023). Data UMKM Indonesia 2023. Jakarta: Kementerian Koperasi dan UKM.

Kementerian Pemberdayaan Perempuan dan Perlindungan Anak. (2022). Profil Perempuan Indonesia 2022. Jakarta: Kementerian PPPA.

Mayoux, L. (2001). Women's Empowerment through Microfinance: A Participatory Learning, Management and Action Approach. Gender and Development, 9(1), 88-102.

Sari, N. P., & Widodo, A. (2023). Digitalisasi UMKM: Dampak terhadap Produktivitas dan Akses Pasar. Jurnal Ekonomi Digital, 8(1), 45-62.

Tambunan, T. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: Isu-isu Penting. Jakarta: LP3ES.

World Bank. (2023). Women, Business and the Law 2023. Washington, DC:

Downloads

Published

2025-12-06

How to Cite

Firdaus, M., & Astuty, P. (2025). Women’s Empowerment Through Msmes: A Strategy for Improving Family Economy in the Digital Era. Jurnal Greenation Ilmu Akuntansi, 3(4), 149–155. https://doi.org/10.38035/jgia.v3i4.571

Issue

Vol. 3 No. 4 (2025): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2025 - Januari 2026)

Section

Articles

License

Copyright (c) 2025 Mohamad Firdaus, Pudji Astuty

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta :

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwa Jurnal Greenation Ilmu Akuntansi (JGIA) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di JGIA.