Green Entrepreneurship in Tourism Villages: Environmentally Friendly Businesses as a Local Economic Attraction

Authors

  • Fransiskus Handoko Universitas Borobudur, Indonesia
  • Bambang Bernanthos Universitas Borobudur, Indonesia

DOI:

https://doi.org/10.38035/jgia.v3i4.562

Keywords:

green entrepreneurship, tourism village, local economy, eco-friendly tourism, economic empowerment

Abstract

This study examines the implementation of green entrepreneurship in tourism villages as a strategy to enhance local economic attraction. Using a descriptive qualitative approach, this research analyzes 15 tourism villages in Central Java and Yogyakarta that implement environmentally friendly business practices. Data was collected through in-depth interviews, participatory observation, and document analysis. The results show that 87% of tourism villages implementing green entrepreneurship experienced a 34% increase in tourist visits over the past two years. Dominant environmentally friendly business practices include organic waste management (73%), handicraft production from recycled materials (62%), and organic culinary product development (56%). These findings indicate that green entrepreneurship not only provides environmental benefits but also serves as a differentiation factor attractive to millennial and gen Z tourists. This research contributes to the development of environmentally friendly business models in rural tourism sector.

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Published

2025-12-05

How to Cite

Handoko, F., & Bernanthos, B. (2025). Green Entrepreneurship in Tourism Villages: Environmentally Friendly Businesses as a Local Economic Attraction. Jurnal Greenation Ilmu Akuntansi, 3(4), 76–84. https://doi.org/10.38035/jgia.v3i4.562

Issue

Vol. 3 No. 4 (2025): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2025 - Januari 2026)

Section

Articles

License

Copyright (c) 2025 Fransiskus Handoko, Bambang Bernanthos

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