The Influence of Lifestyle, Perceived Ease of Use, and Perceived Benefits on Huawei Smartwatch Purchase Decisions

Nurma Liza Nurli; Budi Suryowati

doi:10.38035/gmbr.v2i2.753

Authors

Nurma Liza Nurli University Trilogi, Jakarta, Indonesia
Budi Suryowati University Trilogi, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/gmbr.v2i2.753

Keywords:

Lifestyle, Perceived Ease of Use, Perceived Usefulness, Purchase Decision, Smartwatch

Abstract

This study aims to examine and analyze the influence of lifestyle, perceived ease of use, and perceived benefits on the purchasing decision for Huawei smartwatches. The study employs a quantitative approach using descriptive analysis methods. Data were collected via questionnaires. The data analysis technique utilized was PLS-SEM (using SmartPLS 4.0) to determine the relationships between lifestyle, perceived ease of use, perceived benefits, and the purchasing decision. The results indicate that lifestyle and perceived ease of use do not influence the purchasing decision for Huawei smartwatches, whereas perceived benefits do have an influence on the purchasing decision.

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