Trissetianto, Andri Catur, Eidelweijs AP, Hapzi Ali, Dedy Tri Cahyono, and Jaja Miharja. 2026. “The Influence of Artificial Intelligence Utilization and Digital Personalization on Purchase Decisions through Consumer Trust As a Mediating Variable”. Greenation Management and Business Review 2 (1):28-37. https://doi.org/10.38035/gmbr.v2i1.610.